How Can Insulation Add Value to the Home You’re Building?

As an expert in the building and construction industry, you know the materials “behind the scenes” of a newly constructed house are just as significant as the beautiful design elements that are visible, such as the roof, siding and garage door.

Of all these materials behind the walls and under the floors, insulation is one of the most important. As hidden as insulation can be, it plays a crucial part in the market value of the home you’re building and the future comfort and happiness of your clients in their new home. We can compare it to the build of a car. What are the words that come to mind when you think of your car? Durable. Reliable. Powerful (maybe you have a pick-up truck). Fun. Fast. Sleek (a sporty convertible perhaps). You probably don’t think of the working parts as much—pistons, radiator, spark plugs, etc.—but they keep your car performing well every day.

In much the same way, insulation is what helps keep a home valuable for both you, the builder, and the homeowner who will live there.

Building a home with high-quality insulation can add value by helping improve:

Energy efficiency: Because it improves energy efficiency, insulation can make any house more valuable. Homeowners are likely willing to pay more for energy efficiency in new homes. In a 2015 National Association of Home Builders (NAHB) survey, “energy-efficient” was second on the list of features that would most influence a buying decision.

Market value: According to Home Innovation Research Labs (a subsidiary of the NAHB), homebuyers consistently indicate the following categories as most important: healthy place to live, lower operating costs (energy-efficient home), and contribution to a sustainable lifestyle (younger buyers, in particular, tend to care about features that reduce the home’s environmental footprint). Insulation can help you build a home that hits all these marks.

Longevity: Without the proper amount of insulation, a home is more susceptible to air leaks, foundation and siding damage, and more. Insulation helps a home maintain its structural integrity, which can help you protect your company’s reputation and enhance your credibility as a builder of high-quality, durable homes.